The child was never taught what to do with the pressure. And the moment it erupts is the one moment they can't learn it.
Behaviour is the last thing to happen, not the first.
Shouting, hitting, lost focus. So that's what gets the response: the warning, the consequence, the reasoning. All of it aimed at the part of the brain that has just gone offline.
Pressure that has been building all day: a body in fight or flight, poor sleep, an empty stomach, big feelings with nowhere to go. A small thing sets it off. It isn't a choice. It's pressure leaving the only way it can.
So the teaching can't happen in the moment. It has to happen before: in calm time, as a skill, practised until it's already there when the lid goes.
How regulation becomes automatic
Children learn a skill, practise it until it's a habit, and use tools they actually enjoy.
It starts as story time
Regulation is taught like any other skill: in advance, wrapped in a story, in calm time. When learning feels like story time, it lands and it sticks.
Monday, one ten-minute Adventure on the whiteboard. The class meets the week's tool inside a story, long before anyone needs it.
Practised until it's automatic
A skill only holds under pressure once it's a habit. Little and often is how it sticks: two minutes a day, every day.
One two-minute activity card each morning, done together. The same practice all week, so by Friday nobody has to think about it.
Fun enough to happen every day
The tools are games: playful, story-led, and fun enough that children ask to practise.
And when a child needs one for real, it's already theirs: pick up a tablet, play something calming, settle. No adult required.
You don't have to teach this. Fox does.
There's no training course, no planning, no new curriculum. The Adventures do the teaching, the tools do the practice, and you press play.
Finger Breathing
Regulate
- No pupil accounts
- One class code, nothing to install
- Works on your whiteboard and iPads
What a regulated class looks like
Regulated children learn. It shows up in the room fast.
The tool was practised in calm time, so it's already there when the routine changes.
Lining up, coming in from break and moving between lessons happen once, without the fight.
Pressure gets let out little and often, before it needs to erupt.
Fewer lids come off. The adult stays regulated too, because the plan started before the moment.
A child with a tool of their own can settle without an adult managing it.
Minutes to come back, not the rest of the afternoon.
A body that isn't braced for threat has focus to spare.
Attention that holds through the lesson, freed up from managing a threat that isn't there.
Small wins, repeated, are what resilience is made of
Each time a child notices what they need, chooses what to do next and overcomes challenges, they build confidence.
I know what helps
I can do this myself
I can handle difficult things
Some of the settings already running Bloom in Scotland
- Cardenden Primary
- Denend Primary
- Dargavel ELCC
- Devonview Family Learning Centre
- Williamston
- Croftfoot Primary
- St John the Baptist
- St Eunan's
- Chirnsyde Primary
- Bowhouse
- Hamilton Nursery
- Notre Dame
- Letham Primary
- St Bride's
- Beanstalk Nurture Centre
- Culter Primary School
- St Mary's
- St Patrick's
The people behind Bloom
Bloom is built by a wellbeing educator and a game maker, and shaped with the schools that use it.
Louise McDonough
co-founder / wellbeingLouise is the founder of Do-Be and brings over 20 years' experience developing education and self-regulation programmes across public sector and school settings. She has worked with more than 4,000 schools in the UK and internationally, creating practical, engaging resources that support emotional wellbeing, resilience and positive behaviour change.
Krish Shrikumar
co-founder / game designKrish is a trailblazer in transformational gaming, creating video games that have helped hundreds of thousands of players improve their mental well-being through play. Recognised as an Epic Games MegaGrant recipient and BAFTA-nominated filmmaker, he continues to innovate at the intersection of well-being and technology.
Andrew Hall
AdvisorAndrew Hall is the ex founder of SumDog, the educational game used by millions of children across UK schools. Having built SumDog from Scotland into an internationally recognised educational platform, Andrew advises Bloom on product design and business strategy.
Bring Bloom to your school
We're inviting a small number of schools and nurseries to become founding partners.
- Early access
- Direct support from us
- A say in what we build next
- A reduced rate that stays for as long as you stay
Founding places are limited
Pick a plan, tell us about your school, and we'll take it from there. Or book a call first.
Enroll your school Talk to us first